Micro, small and medium enterprises (MSMEs) in the culinary sector are one of the creative economy sectors that have the most impact due to the situation of the spread of the COVID-19 corona virus. The decline in turnover, a decrease in orders and a decrease in income as well as other constraints related to business activities such as the production, marketing, and distribution processes have forced the players of this sector to be able to survive and even develop and be able to move the economy during the pandemic.
Responding to this situation, the Lecturer Team of the Management Department, Faculty of Economics and Business, National Development University “Veteran” East Java, held community service activities. Community service activities are carried out in the form of training and service aimed at providing knowledge and skills related to strategies for empowering the creative economy of business actors as an effort to restore the community’s economy during the pandemic.
The targeted communities are business people who are members of Kampung Kue, Rungkut District, Surabaya City. The event was held last Sunday (3/7/2022). Located on Jalan Rungkut Lor Gang II and attended by no less than 20 participants consisting of housewives who formed a cake-making business group, both wet cakes such as bikang, lemper, pastels, banana sponge cake, onde-onde to various other types of market snacks. as well as variants of pastries such as crispy almonds.
The head of the Community Service Team consisting of Ayundha Evanthi., SE, MSM, Daisy Marthina Rosyanti., SE, MM and Ratih Mukti Azhar., SP, MM delivered material on the creative economy recovery strategy as an effort to restore the community’s economy during the pandemic.
An economic recovery strategy in the post-pandemic MSME sector that can be implemented by providing assistance to business actors, providing tax incentives, relaxation and credit restructuring, expanding work mode financing, product support, and e-learning training.
Training socialization activities for Kampung Kue business actors, in this case, participating in efforts to recover the economy during the pandemic through mentoring activities for business actors and product support, especially in understanding brand awareness and product added value, in addition to providing e-learning training in marketing. products digitally through the marketplace.
This community service activity also involves several parties. Two students who were also involved in helping the activities run, namely Ilham Hardi and Gerry Hutomo Orlando. In addition, this activity was also assisted by Mrs. Ira Agustina, owner of Amanda Cookies, who became a resource person in food testing where this part of the activity helped the extension participants to be able to improve product quality, make product innovations and encourage creativity to differentiate business.
The response of the Kampung Kue business actors to the training activities on the creative economy empowerment strategy for the economic recovery of the community during this pandemic is quite good and very enthusiastic. This is indicated by verbal and non-verbal expressions in the form of participants actively exchanging ideas, asking sources and giving opinions on each material being presented.
In addition, the existence of food testing where each training participant in Kampung Kue also brought a sample of each MSME product showing active interaction between business actors and resource persons to improve product quality in order to compete and optimize sales and income.
Business actors in Kampung Kue really appreciate this community service activity because it can help motivate product development and innovation as well as increase brand awareness and the importance of increasing product added value so that they are able to compete with other culinary business actors with similar products and online business actors who are increasingly mushrooming in the middle of the world. varied consumer preferences.
*Article written by Ayundha Evanthi., SE, MSM, , Daisy Martina S., SE, MM and Ratih Mukti Azhar., SP, MM