October 6, 2022


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Surprise Fans, HYBE Labels Debut New Girl Group NewJeans!

One of the sub-labels of HYBE Labels, namely ADOR, successfully surprised fans by debuting a new girl group called NewJeans.

Allkpop launching on Friday (22/7/2022), at exactly 00.00 KST, the sub label of HYBE Labels, ADOR, made a surprise by uploading a music video for the debut of their new girl group, NewJeans.

NewJeans is a girl group produced by the Chief Brand Officer of HYBE Labels, Min Hee Jin. They made their debut by uploading a music video amid high anticipation for the debut of a new girl group under the sub-label ADOR.

HYBE Labels has issued a number of teasers to attract fans’ attention through posts on their sub-label’s social media, ADOR (All Doors One Room) since July 1, 2022.

NewJeans managed to steal the attention of many fans because they were looking forward to the girl group that would debut under the tutelage of Min Hee Jin.

Finally on July 22, 2022, exactly at midnight, the girl group NewJeans made a debut that surprised everyone through the music video ‘Attention’.

After surprising fans with the debut music video ‘Attention’, NewJeans re-uploaded the preparation schedule for the release of their first mini album, along with a number of photos of each member.

According to the uploaded schedule, NewJeans will release more music videos for a number of tracks in their first mini album.

Starting from the release of the music video ‘Attention’ on July 22, 2022; ‘Hypeboy’ music video on July 23, 2022; ‘Hurt’ music video on July 25, 2022.

On July 26, 2022 they will release Phoning content, We Are New Jeans; NewJeans Day 27-31 July 2022; digital release on August 1, 2022, and ‘Cookie’ music video release at 6 p.m. KST.

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On August 4, 2022, NewJeans will appear on M Countdown; August 5, 2022 performing on Music Bank; on August 6, 2022 they will perform on Music Core.

Meanwhile, the physical album release will be on August 8, 2022, and the pop-up store opening on August 11, 2022 at The Hyundai Seoul.

How are you guys ready to welcome this new girl group from HYBE Labels?