January 30, 2023


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SM Entertainment Will Open Pop Up Store for NCT x Sanrio Collaboration

SM Entertainment will be opening a pop-up store for the newest NCT x Sanrio collaboration. Adapt from the site Naver on Friday (17/6/2022), SM Entertainment and Sanrio Korea will hold a collaboration by opening a pop up store with the NCT x Sanrio theme.

The NCT x Sanrio pop up store is scheduled to open from June 30 to August 1, 2022, in Seongsu-dong, Seoul.

This pop up store will display various products from the NCT x Sanrio collaboration, such as a photo zone with the concept of a city where the characters of NCT members and Sanrio friends live.

Merchandise products such as photocard holder, trading cardsand stickers using collaboration art between NCT members and Sanrio characters will also be featured in the pop up store.

According to Sanrio, on June 17, 2022, Sanrio’s first collaboration with NCT will use the concept of Sanrio’s character coming to play in NCT Town, where the NCT members live.

The characters of NCT members and Sanrio characters will be matched with each other to produce different collaborations. Starting from the characters My Melody, Hello Kitty, Cinnamonroll, Pompompurin, Pochacco, and various other classic Sanrio characters will be presented with the characters of NCT members.

This collaboration between NCT x Sanrio is expected to attract the attention of fans not only NCT ​​but also fans of Sanrio characters around the world.

Fans can watch and enjoy the excitement of the Sanrio character’s adventure visiting NCT Town directly by visiting this NCT x Sanrio pop up store.

Previously, NCT fans also often associated the Sanrio character with the adorable characters of the NCT members. Now that the official collaboration between NCT x Sanrio has actually happened, they will certainly find it easier to get a collection merchandise adorable.

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NCTzen (NCT fans) also expressed their enthusiasm for this collaborative project between NCT x Sanrio, and can’t wait to visit the pop up store which will officially open on June 30 – August 1, 2022.

That was the latest news from the NCT x Sanrio collaboration, which will soon open a pop up store in Seoul, South Korea. Can’t wait for this adorable collaboration. What do you think?