September 24, 2022

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New Jeans Officially Debut, Agency Releases Their Musical Style and Standards

girl groups New Jeans finally made its debut on August 1, 2022 at 16.00 WIB with the release of the album ‘New Jeans’. ADOR as the agency that oversees New Jeans introduced Minji, Daniel, Hani, Haerin, and Hyein as permanent members.

The mini album ‘New Jeans’ was released with a total of 4 songs in it. ‘Attention’, ‘Hype Boy’, ‘Cookie’, and ‘Hurt’ became the title track in tracklist their first mini album.

‘Attention’ became the main song New Jeans. The music video for the song ‘Attention’ was first released on July 21 and has reached 8.9 million to date.

The song ‘Attention’ describes the feeling of joy when falling in love. Reported from South Korean media Sports Seoulmember Daniel participated in composing the lyrics of the song.

Next there is ‘Hype Boy’ which combines the genres of Moombahton and Electro Pop. This time, member Hani participated in writing the lyrics.

The music video for ‘Hype Boy’ was also released on July 23, 2022. Unlike the music video for ‘Attention’, the music video for ‘Hype Boy’ was produced in 4 versions. Each version is represented by each member.

The third title track, ‘Cookie’, is a dance-pop genre song that has a minimal hip-hop beat. The music video for ‘Cookie’ was released along with the debut of New Jeans.

Finally, the song ‘Hurt’ is wrapped in the R&B genre. The music video for ‘Hurt’ was released on July 24.

The album ‘New Jeans’ which is produced in 3 versions will be released starting August 8th. Media on line soompi mentioned that sales of the album ‘New Jeans’ reached 444,000 pre-orders in just 4 days.

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girl groups New Jeans get the attention of K-pop lovers because of their presence which presents music with different colors. The promotion concept of New Jeans is also quite unique because they have released 3 MVs and many other content before their debut.

ADOR, HYBE’s sub-label explained that New Jeans debuted with the natural charm it has as a teenage girl in music. As an agency, ADOR also revealed that they train the members’ vocals according to their own style and standards.